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Banking as a Platform refers to a model where non-financial entities provide services to banking institutions. These services are then integrated by the financial institutions and offered to their own customers. In this model, financial institutions enhance their services with innovations developed by fintech companies. This model encompasses not only traditional banking products but also non-banking services such as insurance, investments, and payments.

Brand on Banking refers to a financial institution offering its services under the brand name of another company for revenue.

Brand on banking plays a significant role in loyalty. People tend to remain loyal to financial institutions that have a good reputation, reliable services, and a strong brand image. A positive brand can create a sense of trust and confidence in customers, leading to long-term loyalty.

The types of financial services that can be offered through brand on banking may vary depending on the agreement between the two parties. However, some common services that can be offered include deposit accounts, credit cards, loans, investment products, and insurance products.