Embedded banking is transforming how consumers interact with financial services—by integrating banking directly into the digital platforms of trusted, everyday brands. This shift creates seamless financial experiences that drive loyalty, convenience, and new revenue streams. Major players like Apple, which has attracted over $10B in deposits through embedded partnerships with Walmart, Costco and Verizon not far […]
BankShift is excited to announce its participation in FinovateSpring 2025, the premier fintech event highlighting cutting-edge innovations. BankShift will present its transformative solutions tailored specifically for credit unions and community banks, solving unique challenges while unlocking new growth opportunities. BankShift’s platform empowers credit unions and community banks to seamlessly embed banking services into non-financial digital platforms. […]
Banking transformation shouldn’t take decades—or require a complete tech overhaul. With BankShift, you can launch embedded banking now without replacing your core system or hiring a massive tech team. Get ahead of the big banks and start delivering next-gen financial experiences that drive engagement, revenue, and loyalty today. Frictionless Embedded Banking—No Overhaul Required Traditional banking […]
The late nights, the weekend grind, and the all-in commitment have all led to this: BankShift is officially launching on AWS Marketplace. This isn’t just another automation milestone, it’s a major shift for credit unions, community banks, and brands looking to bring embedded banking to life without the hassle of a core banking overhaul or […]
BankShift is excited to announce the submission of an international patent application for our revolutionary Brand On Banking technology. This milestone builds on our success in securing non-provisional patent-pending status in the United States earlier in 2024. It reflects our commitment to protecting our intellectual property on a global scale, while meeting the growing demand […]
As we approach 2025, BankShift is set to reshape the digital banking landscape with its groundbreaking Brand-on-Banking model. This innovative approach is designed to be the ultimate digital acquisition and loyalty platform for credit unions and community banks, equipping them with technology that seamlessly integrates advanced financial ecosystems tailored to their unique needs. A New […]
The journey of a startup is rarely a straight line, especially when it begins right before a global pandemic. It’s marked by discovery, adaptation, and often a much broader vision than anyone could have anticipated. BankShift started with a focused goal: enabling community banks and credit unions to embed banking services directly within popular brands […]
As we turn four, it’s impossible not to reflect on the journey that has brought us to this milestone. These past four years have been a testament to resilience, determination, and the support of an incredible network of people and organizations who believed in our vision. Building in the banking and fintech space, especially as […]
At BankShift, we’re closely monitoring the evolving landscape of financial marketplaces and their impact on the industry. Recent research from leading consulting firms sheds light on the trends and expectations for financial institutions in the coming years. Here’s a snapshot of what to expect: 2-Year Projection (2024): Financial institutions are increasingly exploring or implementing open […]
Banking as a Platform & Banking as a Service explained. In recent years, there has been a notable surge in the adoption of banking services. Non-financial brands have actively embraced this trend, providing innovative financial products directly to customers to broaden their revenue streams. What’s a BaaP? BaaP stands for “Banking as a Platform.” Similar […]
