Embedded banking is transforming how consumers interact with financial services—by integrating banking directly into the digital platforms of trusted, everyday brands. This shift creates seamless financial experiences that drive loyalty, convenience, and new revenue streams. Major players like Apple, which has attracted over $10B in deposits through embedded partnerships with Walmart, Costco and Verizon not far behind and are redefining what’s possible—proving this isn’t a trend, but a lasting industry evolution.
As embedded finance becomes the norm, platforms like BankShift are helping credit unions and community banks keep pace—offering a frictionless way to deliver modern digital banking experiences within third-party ecosystems. Following its recent appearance at Finovate Spring and at Velera LIVE BankShift is accelerating transformation across community banking sector with its trademark “Banking on Your Brand” technology, now available in the AWS Marketplace.
The BankShift Advantage
Embedded Banking for Brands
Seamlessly embed banking services into third-party apps—creating unified, branded financial experiences that resonate with Gen Z and Millennial users.
Low-Code Integration
Rapid deployment with pre-built SDKs supporting account aggregation, real-time payments, and secure transfers—all native to your brand environment.
Flexible Deployment
Available in AWS Marketplace, BankShift supports turnkey or custom implementation—without requiring core system replacement.
Cost & Compliance Benefits
Reduce operational overhead, simplify regulatory compliance, and deepen member relationships in a market with rising fintech pressure and regulatory scrutiny.
Offset Interchange Loss to Pay-by-Banking threats
As traditional interchange revenue declines, BankShift enables you to math out the fees for the program to offset those Pay-by-Bank capabilities—helping institutions recapture value and offer cost-saving alternatives to merchant fee loss.
Why Now?
Consumer behavior has shifted—and many community financial institutions are struggling to keep up. BankShift’s Brand-on-Banking model empowers these institutions to compete head-to-head with national banks and fintechs, delivering digital-first experiences without complex migrations.
Today’s consumers—especially Gen Z—expect to manage their money where they shop, scroll, and spend. BankShift makes that possible, unlocking rewards-driven loyalty and deeper engagement in the places people already trust.
With pilots starting at just $500/month, BankShift is making enterprise-grade embedded banking accessible to institutions of all sizes—while enabling full control and management through a no-code admin portal.
About BankShift
BankShift is an embedded banking platform built on a banking-as-a-platform model, enabling financial institutions to integrate modern banking products into non-financial digital experiences. By empowering banks, credit unions, and fintechs to deliver branded, seamless financial services, BankShift is helping usher in the ‘Screen Nation’ era—where every screen is a branch, and every brand can be a bank. Want to join the pilot?
BankShift: Powering the ‘Screen Nation’ Era of Embedded Banking with Our Partner Amazon Web Services.
