BankShift is excited to announce the submission of an international patent application for our revolutionary Brand On Banking technology. This milestone builds on our success in securing non-provisional patent-pending status in the United States earlier in 2024. It reflects our commitment to protecting our intellectual property on a global scale, while meeting the growing demand for embedded banking solutions that empower financial institutions and brands to deepen consumer engagement and foster lasting loyalty.
Through BankShift, we empower financial institutions to white-label their consumer banking products for brands, driving new engagement, value, and loyalty. By leveraging our proprietary solution, financial institutions can distribute banking products within traditionally non-financial experiences, delivering modernized customer experiences while maintaining regulatory compliance.
The market for embedded banking is on the verge of transformation, representing a $1.5 trillion global fintech opportunity. Financial institutions and brands are actively seeking solutions to seamlessly integrate banking services into their ecosystems, which enables deeper relationships and actionable data insights. BankShift is uniquely positioned to meet this need, offering a full-stack, turnkey solution that stands apart from conventional banking-as-a-service providers by enabling direct customer experience management while ensuring regulatory fidelity.
“We’re excited to take this next step in securing our innovation internationally,” said Rob Thacher, Founder and CEO of BankShift. “Our technology, already patent-pending in the United States, positions financial institutions and brands to build stronger, more personalized consumer relationships while driving significant growth together. This international patent filing reinforces our mission to modernize embedded banking and protect the value we bring to our partners.”
BankShift’s Market Impact
•Problem: Brands are looking for ways to stand out and deepen their connection with consumers by building financial relationships that provide valuable data and insights, driving sales and retention. But many financial institutions lack the modern infrastructure and expertise needed to enable embedded banking.
•Solution: BankShift offers a turnkey solution that allows financial institutions to distribute banking products within traditionally non-financial experiences. We help brands grow their business, enhance customer experiences, and maintain regulatory fidelity—all while fostering loyalty.
BankShift invites financial institutions and brands to explore the possibilities unlocked by our embedded banking technology. Contact us today to learn more about how BankShift can revolutionize your embedded banking offering and elevate your brand presence.
About BankShift:
BankShift is an embedded banking platform built on a banking-as-a-platform model, designed by experts in digital-first innovation. Featuring patent-pending technology, we enable financial institutions to seamlessly integrate banking products into traditionally non-financial experiences. Our platform empowers financial institutions and third-party brands to unlock new revenue streams, maintain regulatory compliance, and foster authentic customer loyalty. By redefining the way financial services blend with brand experiences, we create lasting connections that enhance consumer engagement and elevate everyday financial interactions.
