As we approach 2025, BankShift is set to reshape the digital banking landscape with its groundbreaking Brand-on-Banking model. This innovative approach is designed to be the ultimate digital acquisition and loyalty platform for credit unions and community banks, equipping them with technology that seamlessly integrates advanced financial ecosystems tailored to their unique needs.
A New Era of Accessibility via AWS Marketplace
A key milestone for next year is the full deployment of BankShift’s solutions on the AWS Marketplace. By offering both build-and-buy options, financial institutions can choose between fully customized implementations or turnkey solutions, providing unmatched flexibility in their digital transformation strategies. This adaptability ensures that partners, including credit unions and community banks, can stay ahead of market demands while continuing to deliver exceptional value to their members.
Scalability and Strategic Growth
BankShift is refining and automating solutions to establish scalable, repeatable processes for its growing client base. This includes transformative work with credit unions, ensuring precision and consistency. These advancements not only enhance operations but also position BankShift to seize opportunities within the $200 billion digital banking platform market, focusing on its $19 billion closed segment.
Anticipating Industry Recognition
BankShift’s patent-pending Brand-on-Banking technology is poised to reach a pivotal moment with its non-provisional patent. This milestone underscores the platform’s elegance and innovation, opening doors to broader recognition. With international patent filings underway, BankShift is ready to make a global impact in the financial technology space.
Expanding Partnerships and Platforms
Strategic collaborations will take center stage in 2025. From partnerships with leading platforms to fraud prevention and open banking pioneers, BankShift is building relationships that amplify its reach and capabilities. The AWS Marketplace listing will further enable financial institutions to access and integrate cutting-edge tools effortlessly.
Driving Member Loyalty and Revenue Growth
At its core, BankShift’s mission is to help credit unions and community banks deepen relationships with their members. By leveraging BankShift’s technology, these institutions can reduce costs, generate new revenue streams, and strengthen compliance efforts—all while building enduring member loyalty.
Building Trust Through Certification and Transparency
BankShift’s commitment to excellence is evident in its pursuit of SOC 2 Type II certification, ensuring robust data security and operational integrity. This reinforces BankShift’s role as a trusted partner for financial institutions navigating complex regulatory landscapes.
The Vision for 2025 and Beyond
Looking ahead, BankShift’s vision extends beyond technology. It’s about delivering frictionless experiences that integrate financial services seamlessly into daily life. As BankShift establishes itself as a leader in the digital banking platform market, it remains deeply committed to empowering credit unions and community banks to thrive in an increasingly digital world.
With milestones such as our international patent filing, expanding alliances, and scaling solutions, 2025 promises to be a transformative year. Together, BankShift and its partners will continue to innovate, deepen member loyalty, and drive financial empowerment.
“We’re creating a future where banking meets the needs of tomorrow’s members today,” said Rob Thacher, Founder and CEO.
About BankShift:
BankShift is a digital banking platform with branding technology operating under a banking-as-a-platform model, designed by experts with deep experience in digital-first and data-driven innovations. Our platform, featuring patent-pending technology, harmonizes brands with banking, enabling credit unions and community banks to embed their digital banking seamlessly across owned and partner apps. This approach creates new revenue streams, enforces compliance, and builds genuine loyalty among members, customers, and fans.
