Imagine a world where your favorite brand is not just on your credit card but woven into your entire banking experience. From checking and savings to loans and rewards, co-branded banking is redefining loyalty, convenience, and trust. For Gen Z and the Screen Nation, who live in apps and expect everything on demand, the next wave of brand partnerships is moving beyond the card, delivering a seamless and fully branded financial journey inside the digital experiences they already love.
What is BankShift?
BankShift is a platform that advances the idea of co-branded credit cards by enabling brands, credit unions, and community banks to offer full-featured embedded banking services. Unlike traditional co-branded cards, which are limited to credit products and rewards, BankShift allows brands to integrate a complete suite of digital banking services directly into their own apps or digital ecosystems.
How BankShift Works
BankShift empowers credit unions and community banks to partner with trusted brands to unlock new revenue opportunities and deepen customer engagement. The platform supports two flexible deployment models:
Embedded Banking
Banking and loyalty features are integrated directly into a brand’s app, portal, or digital environment.
Branded Banking
Financial institutions can host co-branded banking experiences designed for partner brands.
Both models meet consumers where they already spend time and do not require costly core upgrades or complex integrations.
Benefits for Brands
Offer seamless, branded banking experiences within your app or through a co-branded app hosted by the financial institution
Earn affiliate revenue through performance-based partnerships
Increase customer loyalty with built-in rewards, discounts, and exclusive offers
Drive engagement through relevant, everyday financial services that go beyond basic loyalty programs
Benefits for Financial Institutions
Open new revenue streams by partnering with trusted consumer brands
Launch quickly using low-code, turnkey solutions that work with existing systems and affiliate programs
Ensure compliance with a secure, regulation-ready infrastructure behind your firewall
Reach new audiences, especially younger, digital-native consumers, through brand-led channels
A Unified Ecosystem
BankShift brings together brands, financial institutions, and consumers into a shared digital experience:
Brands build stronger customer relationships and monetize trust
Financial institutions grow sticky accounts and revenue
Consumers get access to trusted banking through the brands they already know and love
Learn More
BankShift is licensed exclusively to financial institutions, giving brands powerful banking capabilities without regulatory burden.
Explore more at bankshift.com
Helpful Links
About BankShift
BankShift is redefining the future of financial services with its innovative embedded banking loyalty platform. Built on a robust banking-as-a-platform foundation and developed by digital-first experts, BankShift empowers credit unions, community banks, and trusted brands to deliver seamless, fully integrated banking experiences within any digital environment. Our technology makes it easy for financial institutions to enable third-party brands to offer their checking, savings, loans, and more—directly inside the apps and digital spaces people use every day.
